stayed with American Racing after the sale as President and Vice President respectively as per the terms of the sale.Īrt Hale Jr. By the time he sold the company in 1988, American Racing was producing nearly 200,000 wheels per year. Perhaps because of Parnelli’s racing heritage, American Racing became the brand name that Art Hale decided to consolidate all other brands into.Īrt Hale grew American Racing into the largest custom wheel company’s in the United States. Another company absorbed by the US Mags was a small wheel brand from the bay area called American Racing. Later in the decade, Dan Gurney Racing Wheels was also purchased. It was during this time that Ansen Wheels came into the Hale wheels family, soon followed by Rebel Wheel. Some he purchased to gain technology, some for designs, and in some cases to better solidify his aluminum supply. Over the next few years, Art acquired several small or failed wheel companies. Art Hale began expanding the wheel business. US Mags were retailed in the Western States by Firestone company stores and Parnelli Jones retail stores.īy 1970 Parnelli focused his attention on his growing chain of retail stores as well as the race teams he had formed. Parnelli was affiliated with Firestone Tire and Rubber and needed a source for wide wheels to accommodate the performance tires of the day he was selling through his retail stores. started up a wheel company called US Mags.
The longest running custom wheel tradition started in the mid 1960’s when American racing legend Parnelli Jones and his childhood friend Art Hale Sr.
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