The argument behind search engine optimisation (SEO) is that many people start their Internet journey at a search engine. That result isn’t from the restaurant itself, it is from a review/directory site. But I’m not sure the web site owner will agree. If that’s the restaurant I was looking for, I can see it has some good reviews and I’ve got the telephone number to make a reservation. Here is the example (‘before’ on the left/’after’ on the right) given on their blog post:įrom a user perspective, the ‘after’ is a big improvement. Web site owners can submit data and Yahoo will display their results in a more informative format. Interestingly, Yahoo has made an announcement to enable similar behaviour on their Internet search engine – An open approach to Search.
You can modify the results pages to display additional information by tweaking the XML that determines what and how information is displayed. This can be done within SharePoint Server 2007 (and it’s sibling Search Server 2008) using managed properties. I don’t need to view a page or open a document about the customer, I just want the telephone number because I need to call them. When someone is seeking a snippet of information – for example: I want to know the telephone number for a customer – then you can improve productivity by displaying enough information in the search results for people to not have to click anything.
PORTABLE FINALE NOTEPAD 2008 DOWNLOAD
Similarly, when someone is seeking detailed information – for example: I need last year’s budget – you want enough information displayed in the results page for me to be confident that the 10Mb file I am about to download over a flaky Internet connection is the right one. I click on the link, enter the forum, post my question and start a conversation. When someone is seeking interactive help – for example: I want to submit a question to an internal discussion forum – then you want the search results to display that forum as the first link on the page, with enough information for the user to be confident that it is the right forum. One of the topics I spend some time on when delivering enterprise search workshops is helping organisations to identify and understand when you want people to click on a search result versus not. The comment went along the lines: ¨At least, by the end of the programme, viewers will understand what the word ‘decimate’ really means.¨ (The baddie – The Master – orders his robots to remove one-tenth of the population). Steve’s post reminded me of a write-up in a newspaper last year, talking about the upcoming finale of Dr Who. (‘Super super excited about the orders of magnitude we will achieve in selling product X next year’ for example, when the actual prediction is a 20% increase.) Sometimes we can get a bit too colourful (in the polite sense) with our use of language to describe situations. It’s always nice to be reminded of definitions. If there is room for 10 apples in the box, one has to be taken out before you can add another. Zero-Sum Game = for every gain there is an equal cost. Orders of magnitude are normally used for very large numbers where you don’t need to worry about the ‘loose change’. I sold 1 apple last week, this week I sold 10 – I increased sales by an order of magnitude of 1. Orders of Magnitude = a scale to describe differences between numbers. Steve Clayton has a nice post out – Zero-Sum Game – that links to an older post of his – Orders of Magnitude.
0 kommentar(er)
